Frequently Asked Questions

Below are some Frequently Asked Questions we get, we will be updating this list as time moves on if you have any specific questions unanswered below feel free to contact us.

What is LiquidAdX?

LiquidAdX is an enterprise level digital advertising technology stack built from the ground up for the programmatic-age.  The core of our stack includes OpenRTB Bidder, AdServer, AdExchange, Header Bidder, Private Marketplace, Demand/Buyers, Supply/Sellers, Administrator side USER INTERFACES,  all accessible over a simple to manage platform. Clients receive the full stack and can further customize the systems through a set of APIs.  

Who can benefit from LiquidAdX?

Any company that is currently or wants to get into buying, selling or trading digital advertisements programmatically, this includes but not limited to brands, agencies, trading desks, publishers, networks and enterprising companies in the middle.
 
The programmatic market is growing bigleague, don’t take our word, just do some research:
 
 https://www.zenithmedia.com/%EF%BB%BF%EF%BB%BF%EF%BB%BFprogrammatic-ads-grow-31-2017-ahead-channels/
https://magnaglobal.com/magna-global-releases-sunny-programmatic-forecast-ad-tech-exits-adolescence/
http://www.futuremarketinsights.com/reports/programmatic-display-advertising-market
https://www.mediapost.com/publications/article/286405/rtb-continues-to-dominate-programmatic-market-by-w.html
https://digiday.com/media/5-charts-programmatic-ad-spending-growth-china/
Having full control, transparency and accountability over your technology, value chain and ecosystems are the utmost importance when trading in this market, there are much too many ways for margins to be extracted by unnecessary middlemen. 

What makes LiquidAdX different from all the others?

Most of the other digital advertising technology offerings are designed as middleman technologies extracting their profits from your transactions and leaving you with little to no transparency of how the transactions were completed and very little control, insight and accountability over your ecosystems and counterparties. this leaves a huge door open for conflicts of interests and from what we believe is the #1 catalysts for all the issues that are wrong with adtech these days.
Our approach is a pure technology SaaS play. we host, maintain and manage the systems infrastructure for a fully transparent flat monthly fee and stay out of the conflict of interests middlemen model and give full control over choices of counterparts ( supply and demand sources) and value added service ( data, verification vendors etc ) you wish to incorporate into your stacks ecosystems.

Are you just a white Label?

No, LiquidAdX is a full blown programmatic ad serving system, giving you full control over administrations from building out your choice of inventory, and any other services you want in your ecosystem, your in charge of everything, you get all the advantages  of a developing your own technology without the costs, learning curves and time constraints associated when developing from scratch.
 
In contrast to a white label were your running on the same systems as  and have no powers nor transparency get a logo and maybe some changes in configurations
 
If something helps you run your business or if you are dependent on something for business.  Owning that part of the supply chain, drastically improves your situation.
— Better control
— No black box
— Tighter integration with your KPIs
— Intellectual property
— Data Security
 
the most concrete step you can take in this space today is to control the technology not white label it, because the white label provider is none-transparent, eating your margins and limiting you to services you provide.

What exchanges and Inventory do you connect to ?

None: although we can plug in most any of them we are strictly a technology provider and stay out of the inventory fees, you must start to build your own ecosystems and supply chains relationships.    
 
How?   
 
Start researching different exchanges, fraud verification, and data providers and chose the ones that work for your needs, we can plug in most any of them provided they have applicable API’s and protocols.   
 
Can you recommend? 
 
No, you should do your own due diligence and become more conscious of what choices and options there are out there so if you need to switch for poor performance you can. There’s also some very knowledgeable consultants out there, but again we do not make recommendations, we are strictly a technology provider, not middlemen.